“We built the website in one day” is an attractive story.

Design conversations often place beauty and usefulness on opposite sides of a table.

Small teams are often described through what they lack.

A website agency appears to sell a website.

“You will be able to edit the website yourself” sounds like an uncomplicated promise.

Most people meet a website through pages.

Teams often choose a website stack by looking at the first build.

A brochure is finished when the information is correct, the pages are designed, and the copies are distributed.

No-code tools remove code from some parts of building.

Webflow did not win people over simply because it let them build websites without writing code.

Low-code did not become the future on the day someone built a website by dragging a box onto a canvas.

All marketing asks someone to believe something.

Paid growth sends money to a distribution system.

Content systems are usually built after production becomes painful.

Empathy is one of the most agreeable words in product design.

Remove the words from a digital product and much of the interface disappears with them.

A campaign ends.

Marketing can make a promise that the product is unable to keep.

Taste can tell you that something is wrong before you can explain why.

Creative work changes when someone is waiting for it.

It is easier to prove that you had an idea than to prove that you rejected one.

The internet gives creative people almost everything they once had to search for.

Creative work begins with other creative work.

Marketing often begins with addition.

Teaching yourself can change what you believe you are allowed to do.

Some problems become clearer when you think about them.

Most progress is represented as a line moving up and to the right.

The easiest way to make a multidisciplinary career sound confused is to describe it accurately.

Burnout is important in the same way a fire alarm is important.

You probably don’t need another book about productivity.